Baseline was founded in Vancouver in 2012 when Paul Schulz and Harris Morton looked around the payments company they worked for and decided, ‘We can do this much better!’ Baseline’s founding principles were basic: make life simpler for merchants, operate with integrity, and provide a superior level of service. From Day One, Baseline has offered transparent Cost Plus pricing, which is only now becoming the industry norm.
From those humble beginnings, Baseline has grown to support 2,000 merchants across North America, processing $2 billion annually and with offices in Vancouver and Nashville. Today, Baseline is a Canadian leader in providing tailored billing solutions for B2B, law firms, the construction industry, and many more. And, we’re just getting started.
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Meet our payment processing people.
Client Success Manager
“About one in five merchants change their processor annually. Not at Baseline, and here’s why: relationships. We get to know our clients. We’re always looking for ways to help. And we’re interested in constantly improving our own business. Which is to make payments as painless as possible.”
Georgina joined Baseline in 2017 after a long career in telecom and consumer goods sales. She’s at the hub of everything we do, smack-dab at the intersection of sales and client support. Georgina, a proud resident of the historic village of Steveston, B.C., has two beautiful daughters. Much to some colleagues’ chagrin, she also happens to be Baseline’s resident cribbage champion.
Co-founder and Chief Client Officer
“The payments industry is often made too confusing for merchants to understand. One of our great accomplishments has been to make it easy to understand. Our approach is consultative; we want to do what’s best to complement our clients’ business. This is the real success of Baseline.”
Harris and Paul had a combined 20 years in merchant services when they founded Baseline in 2012 and, backed by a team of knowledgeable consultants and client-success specialists, have built the company’s portfolio to nearly 2,000 customers. Harris grew up in Vancouver and now lives in the False Creek area, where the avid sports fisherman steps out of his home and onto his beloved Jeanneau, to fish our local waters. His delightful dog, Piper, is Baseline’s unofficial mascot.
Ernesto Belmontes Machado
Client Success Specialist
“I grew up in an environment where relationships are among life’s most important pillars. That’s the case at Baseline, where I get to know merchants and help simplify their payment processes. I feel that Dr. Martin Luther King Jr. put it best: ‘Life’s most persistent and urgent question is, What are you doing for others?”
A graduate of Royal Roads University in Victoria, Ernesto worked in the health care industry for a long time — back into his teen years, at his family’s pharmacies — and in hospitality, where he always delivered incredible customer service. In his spare time, Ernesto enjoys hiking, skiing, playing soccer, going to the beach … and, of course, admiring sunsets. He also has a very spoiled Husky dog.
Chief Sales Officer
“I’ve lived and worked through the evolution of digital payments. Going from a single payment device on a dial-up line, to consumers making a payment by simply walking out of a store. The one thing that has not changed — I still get up every morning excited to help clients solve their next digital commerce challenge. Baseline gives me the perfect environment and flexibility to explore every possible option to tailor solutions for clients.”
Ross has held leadership positions at major payment processors and banks supporting both Canadian and U.S. markets for more than two decades, and has been involved with numerous complex payment system rollouts for clients in all key industries. His expertise has assisted in negotiating and managing strategic partnerships as well as overseeing direct sales channels. Away from work, Ross continues to search for the next magic move to help his golf game, and spends quality time in the Toronto area with his family, along with their two Bengal cats.
Senior Payments Specialist
“It’s important that my work is aligned to my values and has a healthy, positive impact on the people I work with. I believe in empowering clients to make informed choices by distilling complex information in an understandable way. It is this combination of purpose and people that makes Baseline a trustworthy service provider. That’s why working here is so special!”
After moving from Italy to Vancouver in 2010, Stefano had a diverse array of careers, from lumber trader to cyber-security consultant and finally as a tech recruiter, before landing at Baseline. Proud father to two amazing girls and a former professional basketball player in Europe, Stefano loves cooking, biking and spending precious time with his family.
Chief People Officer
“We recently asked a new client, ‘Why did you pick Baseline?’ The answer: ‘Because of the way you made us feel.’ The way you made us feel. That makes me feel pretty good about this company.”
Jonathan joined Baseline in 2019 after a stint with BC Cancer and two decades in journalism and management at The Province newspaper in Vancouver, where his gigs ranged from TV critic (real job!) to sports editor. As anyone who has worked with Jonathan will attest to, Chief People Officer is the perfect title for him. His infectious enthusiasm and his genuine care for people helps drive the Baseline team forward and supports our client connections daily. Father to two teens, Jonathan skis Whistler regularly and scores one, sometimes two goals a season in beer league hockey. Jonathan really wants you to know he is a former U.S. college mascot and Canada’s Bay Baby of the Year in 1970.
Senior Account Manager
“I love knowing that I can solve our clients’ problems and I’m driven by adding value to their business. That’s how we form amazing client relationships — we prioritize taking care of people.”
Andrew joined Baseline in 2015 and started in sales, before realizing he had a knack for problem-solving the unique needs of our clients. Today, Andrew helps oversee our client success team and manages our largest accounts with his incomparable level of passion and dedication to getting things right. Vancouver-born-and-raised, Andrew is a former professional dancer, and featured on stage with Janet Jackson in her Unbreakable world tour here in 2015.
Co-founder & Chief Visionary Officer
“The thing I’m most proud of at Baseline is our client retention rate. It speaks to our core values as much as our offering. Financial services isn’t a sexy industry, but we know we are serving a vitally important role in the growth and wellbeing of our merchants.”
After a long and successful career in commercial insurance (soul sufficiently destroyed), Paul took a winding path to the payments industry over a decade ago. It was during a stint of playing online poker, attempting to become the next Daniel Negreanu, where he became fascinated with the intricacies and challenges of how money moves online. While he gained more skills than winnings from poker (patience, discipline, bankroll management), Paul eventually found his way to launching Baseline in Vancouver with Harris Morton in 2012. The company was founded on simplifying payment processing for merchants, and today boasts more than 2,000 customers processing $2B annually.
“I have worked in the FinTech industry since before the word was a word. Empowering people to achieve their success or dreams has been my greatest passion. I love it!”
Mary-Ellen lives in the heart of B.C.’s wine nirvana, the Okanagan. Her proudest moment in recent years: riding her bike 400 kilometres in one day doing the Ride2Survive, a fundraiser for cancer research. She is passionate about her daughters, Kassia and Lily, and, in better times, loves to holiday in the Yukon and Mexico.
VP, Business Development
“I love doing good business with good people. It’s really that simple. I love new challenges, solving problems, and getting to know my clients on a level that goes well beyond what you get from a big bank processor.”
Marc’s winding background includes 20 years in sports communications and journalism that morphed into a sales and business development career at Baseline starting in 2017. Perhaps he’s finally making use of that UBC Commerce degree after all (just don’t ask about his GPA). Born in Cape Town and raised in Nottingham, England, and Vancouver, Marc recently moved to Salt Spring Island with his young family, who are his No. 1 priority … after Tottenham Hotspur and baking sourdough bread.
“One of the biggest rewards I’ve received from working with Baseline has to be the friendships I have with many of my clients. These friendships have grown out of a track record of reliability, trust, and taking a personal interest in how the services I provide can benefit their businesses.”
Shawn has worked in the payment processing industry since 2002. He joined Baseline in the company’s early days, in 2013, so has lived first-hand the evolution of our industry. He knows how critical it is for merchants to have a payments provider they can rely on for expertise and support as the landscape becomes more complex. Shawn is the father to two teen sons, and loves any activity that gets him outside and connected to nature.
Senior Payments Specialist
“My previous life in financial services — running a trade desk, creating and managing dozens of systems — was exciting for an introvert. I aspired to feed my inner extrovert, which led me to Baseline. For me, a win is when my team and I can deliver some great time savings and a seamless end user experience, while building some great relationships along the way.”
An enthusiastic team player, Tyler joined Baseline after a 10-year career in financial services. He brings a great mix of technical know-how and a dedication to outstanding customer service. Based in Squamish, Tyler is focused on helping merchants in the Sea-to-Sky corridor, as well as delivering solutions for the marine industry across the province. When not working, Tyler can be found chasing his children on the ski hill or on the ocean with his family.
Christine De Biasio
Senior Payments Specialist
“Understanding the unique needs of our clients and providing a customized solution is what sets us apart from the rest. We are in business to make payments less difficult for our clients through exceptional service and lasting relationships.”
Christine comes to the Baseline team from the natural foods industry, bringing her strong passion for people and sales. An avid road cyclist, Christine can usually be found climbing the local hills with friends as long as it involves an espresso stop! Naturally curious about people, Christine loves to travel and experience new cultures and culinary delights.
Sales Development Representative
“I’ve always prided myself on doing my research, building relationships with trust, and helping deliver technology solutions that help my customers. Always while giving compassionate customer service!”
After graduating from the Business Administration/Marketing program at Canadore College, in his home town of North Bay, Ont., Hugh followed the old advice: “Go west, young man.” Along his journey he’s had help from family and friends in the music community, as a longtime fan of concerts while traveling throughout North America. He’s also become fond of collecting music art posters and memorabilia.
Senior Payments Specialist, U.S.
“Everything we do at Baseline is aimed at creating wins and building on our relationships. Our clients, our partners and our team inspire us daily and we are grateful for the opportunity to serve. As payments evolve and customer preferences accelerate, how is your business adapting — and who is leading the way?”
Gary hails from the great state of Tennessee — known for whiskey, fiddling, whittling … and being Baseline’s U.S. home! His payments journey began in 2012 when he joined Elavon — Baseline’s primary acquiring partner — as a portfolio manager. Intrigued by Baseline’s mission and approach, Gary joined Baseline in 2015 to expand our services across the States. Gary loves travelling — particularly to B.C. and Brazil — music, cooking and, to his consistent dismay, the Cincinnati Bengals.
Sales Development Representative
“I love making connections with people and leaving a lasting impression. My approach is much more tailored to comfortable, informative conversations that are clear and easy to understand. Baseline allows me to be me and that holds great value. My intentions are always to learn, adapt and provide what is needed. Together, let’s make this process simple.”
Mike hails from beautiful Denman Island, B.C., where he and his wife are raising two amazing boys. Mike has diverse sales experience, from working at a multinational insurance firm in Toronto to hawking ad space on the tourist maps you see in hotel lobbies and on ferries. Little-known fact about Denman Island: The Hangover star Zach Galifianakis also calls it home. Yeah, he and Mike hang.
“Every cloud has a silver lining and every problem has a solution. We at Baseline cater to businesses of all sizes and recommend the best possible solutions based on our clients’ business needs and requirements.”
After earning his master’s degree, Bala joined Baseline as a technical specialist to contribute to the exciting advances that happen constantly in payments. There is no single approach that works for everyone, so Bala continues to educate himself on emerging technologies and trends to provide the most comprehensive solution that works for each client’s individual needs. When he’s not doing the right things for Baseline’s customers, Bala enjoys watching sci-fi movies, dramas and documentaries.
“The Baseline team is amazing, in a caring environment where Paul and Harris have done everything they can to make it so. It’s little wonder the team’s always doing what’s best for our customers.”
Karen has more than a decade of HR experience in fields ranging from early childhood education to recreation. “Working in a preschool and being in HR are a perfect fit,” Karen says. (Wait, is she saying something about us?) A former national champion race-walker, Karen loves cross-country skiing, hiking, snowboarding and ultimate, and hanging out with her adorable puppy Morty.